Cookie Policy for 740 Aesthetics & Wellness
Effective Date: January 1, 2026
Last Updated: January 1, 2026
This Cookie Policy explains how 740 Aesthetics & Wellness (“we,” “us,” or “our”) uses cookies, tracking pixels, web beacons, and related technologies on our website. It works in conjunction with our Privacy Policy and Terms of Use.
By continuing to use our website or interacting with our cookie consent banner, you agree to our use of cookies and tracking tools as outlined in this policy.
1. What Are Cookies and Tracking Technologies?
- Cookies: Cookies are small text files placed on your computer, smartphone, or tablet when you visit a website. They allow the website to recognize your browser, remember your user preferences, and help our digital systems run properly.
- Pixels and Web Beacons: Tiny transparent graphic images (often 1×1 pixel) or snippets of code embedded in web pages or marketing emails. They track user activity, measure conversion events, and verify whether a visitor viewed specific content or clicked an ad.
- Local Storage: Modern web storage technologies (such as HTML5
localStorage) used to remember settings—such as whether you have already accepted or declined our cookie consent banner—without transmitting that data on every server request.
2. Categories of Cookies We Use
We organize the cookies on our site into four core functional categories:
A. Strictly Necessary Cookies (Essential)
These cookies are required for our core website features to operate correctly. Without them, basic services cannot be provided:
- Enabling core navigation, page transitions, and security checks.
- Preserving your active session while filling out contact or consultation inquiry forms.
- Loading secure online appointment scheduling workflows.
- Remembering whether you have accepted or rejected our Cookie Consent Banner.
- Note: Strictly necessary cookies do not require prior consent, as the site cannot function without them.
B. Functional & Preference Cookies
These cookies enhance performance and store specific choices you make:
- Remembering selected location preferences, preferred aesthetic providers, or form field drafts.
- Remembering audio, video, or display preferences across our site.
C. Performance & Analytics Cookies
These cookies collect aggregated, non-personally identifiable information about how visitors navigate and interact with our web pages:
- Identifying our most and least visited treatment pages (e.g., injectables, laser skin treatments, wellness therapies).
- Measuring bounce rates, page load speeds, and technical error logs.
- Google Analytics 4: We use Google Analytics cookies to monitor traffic flows and understand audience engagement. Google Analytics collects data in an aggregated, anonymized format and does not identify individual visitors personally.
D. Advertising & Marketing Pixels
These cookies and code pixels help us deliver relevant advertisements and track campaign effectiveness:
- Google Ads Conversion Tracking & Remarketing: These cookies enable Google to track when a user who clicked an ad completes an action (like requesting a consultation) and allow us to show relevant ads across third-party websites to past website visitors.
- Meta (Facebook/Instagram) Pixel: If active, this pixel tracks conversion performance from social media advertisements and helps us deliver targeted aesthetic content.
- Sensitive Data Restriction: We strictly adhere to advertising policies regarding medical and healthcare services. We never deploy tracking tags, pixels, or audience lists targeting sensitive medical conditions or personal health diagnoses.
3. Cookie Inventory (Common Examples)
Below are representative examples of the cookies and storage keys utilized on our site:
| Cookie / Token Name | Provider | Purpose | Type | Expiration |
|---|---|---|---|---|
aw_cookie_consent_status | 740 Aesthetics & Wellness | Stores your cookie banner consent decision (accepted/declined) | Essential (Local Storage) | Persistent |
_ga, _ga_* | Google Analytics | Distinguishes unique users and measures site interactions | Analytics | 2 years / 1 year |
_gid | Google Analytics | Distinguishes users across a single 24-hour cycle | Analytics | 24 hours |
_gcl_au | Google Ads | Measures ad efficiency and conversion tracking | Marketing | 90 days |
PHPSESSID / session_id | Website Platform | Maintains secure user session during page browsing | Essential | End of session |
4. How to Manage and Opt Out of Cookies
You have multiple options to manage, block, or delete cookies at any time:
A. Our On-Site Cookie Preferences Button
You can reopen our consent banner and adjust your preferences at any time by clicking the “Cookie Preferences” link located in the footer of any page on our website.
B. Browser-Level Controls
Most internet browsers are set to accept cookies by default, but allow you to block, filter, or delete them in your settings:
- Google Chrome: Settings > Privacy and Security > Third-party cookies
- Apple Safari: Preferences > Privacy > Block all cookies
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
Please note: Disabling strictly necessary cookies may break appointment booking widgets, embedded intake tools, and site navigation.
C. Third-Party Advertising Opt-Outs
To opt out of interest-based and personalized advertising cookies directly:
- Google Ad Settings: https://adssettings.google.com
- Digital Advertising Alliance (DAA): https://optout.aboutads.info
- Network Advertising Initiative (NAI): https://optout.networkadvertising.org
- European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu
5. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to account for updates in tracking technology, new site features, or evolving legal standards. Any revisions will be published on this page with an updated “Last Updated” date at the top.
6. Contact Us
If you have questions about our use of cookies or tracking technologies, please contact us:
- Practice Name: 740 Aesthetics & Wellness
- Mailing Address: 101 e main st Circleville, ohio 43113
- Phone Number: 7402072856
- Email Address: 740aesthetics@gmail.com